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Discover your perfect pair of truly sustainable denim
Shop a handpicked collection of the best eco-friendly denim brands, all in one place. Finally, sustainable fashion made easy—and honest.
Shopping Sustainably Shouldn’t Be So Hard
In a world where greenwashing is all too common, finding genuinely sustainable denim can feel like searching for a needle in a haystack. With so many brands making misleading claims, how can you be sure you’re making the right choice?
Goodbye, greenwashing
At Proper, we cut through the noise. Our curated marketplace brings together only the best sustainable denim brands—each carefully vetted to ensure they meet the highest environmental and ethical standards. No greenwashing, just honest, eco-friendly fashion you can trust.
Shopping Sustainably Shouldn’t Be So Hard
In a world where greenwashing is all too common, finding genuinely sustainable denim can feel like searching for a needle in a haystack. With so many brands making misleading claims, how can you be sure you’re making the right choice?
Goodbye, greenwashing
At Proper, we cut through the noise. Our curated marketplace brings together only the best sustainable denim brands—each carefully vetted to ensure they meet the highest environmental and ethical standards. No greenwashing, just honest, eco-friendly fashion you can trust.
Coming Soon
Shop our curated selection of eco-friendly jeans from brands who are committed to doing right by the planet.
Shop by style, fit, or brand preference—knowing that every pair of jeans you find is truly sustainable.
We believe in full transparency. That’s why every brand in our marketplace meets strict criteria for sustainability, from the sourcing of materials to the manufacturing process.
Trustworthy and
Truly Sustainable
Shop with confidence, knowing every pair of jeans is carefully vetted to meet the highest environmental and ethical standards—no greenwashing, just honest fashion.
Convenient
One-Stop Shop
Find all your favorite sustainable denim brands in one place, making your eco-friendly shopping experience seamless and hassle-free.
No Sacrifice
on Style
Discover stylish, high-quality denim that aligns with your values, so you never have to choose between fashion and sustainability.
FAQs
Find answers to the most common questions here.
Sustainable denim is produced using materials and processes that are less resource-intensive, reduce waste, reduce emissions, use less chemicals, and promote water stewardship. Sustainable denim is durable and crafted to be worn for years.
Additionally, sustainable denim is produced in a social fair and transparent manner.
Conventional denim production has significant environmental and ethical impacts that are often overlooked. The process typically involves:
- High Water Usage: It can take nearly 1,000 gallons of water to produce a single pair of jeans, contributing to water scarcity in vulnerable regions.
- Chemical Pollution: Traditional denim manufacturing relies on harmful chemicals like synthetic dyes and pesticides, which can contaminate water sources and harm local ecosystems.
- Excessive Waste: Fast fashion drives overproduction and waste, with millions of unsold or discarded garments ending up in landfills each year.
- Unethical Labor Practices: Many conventional denim brands rely on cheap labor, often under poor working conditions with low wages and minimal protections for workers.
By choosing truly sustainable denim, you’re helping to combat these issues. Our curated selection supports brands that prioritize eco-friendly materials, ethical labor practices, and water-saving technologies, all without sacrificing style or quality. Your choices matter, and together we can make a difference in the fashion industry and the planet.
We don't want to demonize jeans, as we love them just as much as you do. Rather, we aim to promote awareness and help individuals make more conscious decisions that benefit the planet.
Buying less and shopping second-hand is certainly more sustainable than buying new jeans. However, if you are in need of a fresh new pair of jeans, choosing jeans that are less resource intensive and that have less impact on the environment. That's where we come into help.
We believe in full transparency. That’s why every brand in our marketplace meets strict criteria for sustainability, from the sourcing of materials to the manufacturing process.
Our sustainablility guidelines are below. We don't expect every brand to be perfect and are willing to work with brands that are making an honest effort towards progress.
- Material Health: Knowing the chemical ingredient of every material in a product and optimizing towards safer materials
- Material Reutilization: Designing products made with materials that come from and can safely return to nature or industry
- Renewable energy: Envisioning a future in which all manufacturing, operations, and supply chain logistics are powered by 100% clean energy
- Water stewardship: Regarding clean water as a precious resource and an essential human right
- Social fairness: Designing operations to respect all people and natural systems affected by the creation use, disposal, or reuse of denim
- Transparency: Providing visibility into supply chains. Traceability and life cycle assessments are key
- Durability: Producing high-quality jeans that are made to last