Sustainable Denim:
For the Planet
Discover our collection of sustainable jeans, made with care for the planet. Join our Take-Back Program and give your preloved denim a new life.
SHOP JEANS
Shop our curated collection of eco-friendly jeans from our favorite brands. We carefully select brands based on our three sustainability pillars: planet, people, progress.
Mission
Transforming Denim for a Sustainable Future
We are helping the planet, one jean at a time. Proper helps people find the best sustainable denim and creates a circular system, giving pre-loved denim a second life.
Proper Then
Circular Art
Discover unique art pieces made from recycled denim.
Learn
Planet Proper Blog
Keep up to date with news and innovations in the world of denim and sustainable fashion.
Join our Jean Take Back Program
Our circular system keeps denim out of landfills, giving your preloved jeans a new life. Join us in making a positive impact on the planet, one pair of jeans at a time.